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Through globally beloved IP and a deeply engaged audience, BBC's Digital Brands create a premium environment for advertisers to connect with leaned-in audiences across multiple passions and interests, whether as a standalone buy or a powerful addition to a wider campaign.

Engaging audiences at scale across our social platforms
By leveraging the BBC’s social channels, brands can tap into high-engagement behaviours in an environment built for sharing and discovery
319M
Accessed BBC News on Social Media past month
1.1Bn
Average Monthly YouTube Video Views
74M
Subscribers to Top 10 BBC YouTube Channels
Source: Global Web Index Q3 2025 – Q2 2026 // Global excl. UK & China
YouTube Analytics Q2 2026 (BBC Kids and Family, BBC Studios and BBC News Global Markets)
The BBC elevates social influence by harnessing the power of our globally beloved, culture-defining IP to spark attention and drive real impact

Bluey

BBC Earth

BBC Top Gear

Doctor Who

The Travel Edit

BBC News

Hey Duggee

Antiques Roadshow

