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The BBC’s video advertising solutions combine the power of our trusted storytelling and globally loved IP with formats engineered for impact. With flexible lengths, premium environments and targeting powered by audience insights, BBC video ensures advertisers reach viewers who are truly leaned in.
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Expand reach with video distribution to engage a connected, global audience

Our video channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that shape the world. Our premium environments offer advertising partners unparalleled reach, deep viewer engagement and the credibility of one of the world’s most respected media brands.

2.4%

Video completion rates on BBC CTV inventory are on average at least 2.4% higher than industry average

83.1%

Video completion rates on BBC YouTube inventory are on average up to 9% higher than industry average

Sources: First party data via SpringServe and Triton

BBC News TV

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See details about all of our available video high impact ad units

Video Ad Units

BBC Platforms with Video Advertising

BBC News channel

BBC Linear

The BBC’s linear channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that help shape the world.

Discover BBC Linear
BBC News channel

BBC Linear

The BBC’s linear channels deliver trusted global storytelling at scale, connecting millions to the news, documentaries and entertainment that help shape the world.

Discover BBC Linear