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STRATUM
Advanced Audience Intelligence.
STRATUM, made by BBC Studios is our advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy. Backed by BBC Studios' unmatched global reach and enriched with deep behavioural, contextual insight and temporal signals, STRATUM, made by BBC Studios delivers a precise understanding of audience intent, engagement and mindset.
How it Works
Our comprehensive product combines contextual intelligence and rich first-party data, enabling advertisers to more accurately reach key audiences. To identify these audiences, we have built over 100 cohorts based on the following categories:
Topic Affinities
Consumption Behaviours
Temporal and Seasonal Moments
Harness the power of STRATUM, made by BBC Studios
By layering high-quality, first-party insight, we can identify, prioritise and reach our partners' most valuable audiences across the BBC’s content ecosystem, defining precise audience segments based on interests, behaviours and consumption patterns.
High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
Delivers meaningful brand exposure within the world’s most trusted editorial environments
Custom cohorts built around the topics our audiences pursue with intent
Business
Luxury & Culture
Sport
Travel
Food & Drink
Tech & Innovation
Education & Learning
Wellbeing
Learn more about our BBC Audiences
BBC Audiences
Our audiences are visionaries, influencers and decision-makers who drive progress across industries and culture. Curious, connected and forward-leaning, they turn to the BBC for trusted insight that fuels their ideas, actions and impact.
Discover BBC Audiences