Wide Leaderboard

Digital Display•Performance Suite

Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages across desktop and tablet web.

Technical Specifications

Dimension (WxH)

970x90

Animation support

30 sec max

Video support

Video max duration: 15sec (Auto-play, sound on mute)

Video max duration: 30sec (User click to play, sound on mute)

Must implement Play/Pause, Audio On/Off toggle button video

Frame rate

24 - 30 fps

Audio

On/Off toggle button, user-initiated

Serving options

1st party site served or 3rd party

Creative type

1st party site served: GIF, JPEG, PNG or HTML5

3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML

File size

1st party site served: 150KB max

3rd party hosted: 200KB initial, 300KB polite

Position on page

Top AND Mid

Optional tracking

3rd Party Impressions Tracker

3rd Party Click Tracker

Must be an accepted vendor:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Desktop, Tablet

Notes

HTML5 format must be ZIP file with clickthrough URL embedded

Execution Guidelines

1 pixel black/dark border for creative is required

Ad cannot resemble BBC content

3rd Party Ad Serving Creatives

Tag must be SSL/Secured only

3rd party vendor must be included here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Detailed Info

Platform

BBC.com

Device

Desktop Web, Tablet Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

OA, PD, PG, Standard ROS, Takeover/Buyout

Video

Yes

Responsive

Frequency Capping