Video pre-roll

Digital Display•Performance Suite

The pre-roll video format precedes all playable video content on both web and app, including our 24/7 News livestream. Skippable after 30 seconds, it plays unmuted, ideal for advertisers looking make an impact, adjacent to our insightful, impactful, and inspirational video reporting. Available on desktop, tablet & mobile web.

Technical Specifications

Dimension (WxH)

Aspect Ratio:16x9
1920x1080 max, 640x360 minimum

Animation support

N/A

Video support

90 sec max, up to 30 sec non-skip available

Frame rate

24 - 30 fps

Audio

On/Off toggle button, user-initiated

Serving options

1st party site served or 3rd party

Creative type

1st party site served: .MP4
3rd party tag from approved vendor: VAST 3.0 & 4.0

File size

1st party site served: 250MB max,

3rd party hosted: 4MB initial load, 250MB max

Position on page

Video Pages

Optional tracking

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Desktop, Tablet, Mobile, App

Execution Guidelines

Video Pre-Roll Duration: 90" max. Live Stream Pre-Roll Duration: 60" max
AVC: Yes (Baseline: Level 3.0)
Aspect ratio: 16:9 only
Resolution: 640x360
Video bitrate: Up to 512 kbps
Video Codec: H.264
Frame rate: 25 FPS (PAL) recommended
Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps
Audio format: HE-AAC
Audio level range: -3 dBfs to -1 dBfs
Audio Channel: 2 channel stereo mix
Protocol: HTTP progressive download

3rd Party Ad Serving Creatives

Tag must be SSL/Secured only
3rd party vendor must be included here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Detailed Info

Platform

BBC App, BBC Sport, BBC.com

Device

Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

PD, PG, Standard ROS, Takeover/Buyout

Video

Yes

Responsive

Frequency Capping

Yes