Newsletter Ribbon

Digital Display•Presence Suite

Our Ribbon ad format is a full-width format across our newsletters that always appears second, serving above the bottom two content blocks on all ad-supported newsletters. It can serve images only on desktop, tablet and mobile devices.

Layout Option 1

Full Bleed Bottom Bar

Layout Option 2

Full Bleed Bordered

Layout Option 3

Half Bleed Left

Layout Option 4

Half Bleed Middle

Technical Specifications

Dimension (WxH)

640x160

Animation support

N/A - statics only

Video support

N/A - statics only

Frame rate

N/A - statics only

Audio

N/A - statics only

Serving options

In-house build or client to supply 640x160 static image to spec

Creative type

Image: JPEG, PNG

Video: N/A - Statics only

File size

Image: 1st party site served: 900Kb Max

Position on page

Mid

Optional tracking

3rd Party Impressions Tracker

3rd Party Click Tracker

Must be an accepted vendor here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Desktop, Mobile Web, Tablet Web

Execution Guidelines

1 pixel black/dark border for creative is required

Ad cannot resemble BBC content

3rd Party Ad Serving

N/A - not available

Detailed Info

Platform

Newsletter

Device

Desktop Web, Mobile Web, Tablet Web

Targeting

Geo

Deal Type

Sponsorship, Standard ROS, Takeover/Buyout

Video

Responsive