Mobile Banner

Digital Display•Performance Suite

Reach premium BBC audiences effectively and efficiently via the Standard Mobile Banner format. Available to run from the top of the page on mobile web on BBC.com, BBC Sport and more.

Technical Specifications

Dimension (WxH)

300x50, 300x100, 320x50, 320x100

Animation support

30 sec max

Video support

N/A

Frame rate

N/A

Audio

N/A

Serving options

1st party site served or 3rd party

Creative type

1st party site served: GIF, JPEG, PNG or HTML5

3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML

File size

1st party site served: 100KB max

3rd party hosted: 60KB initial, 100KB polite

Position on page

Top

Optional tracking

3rd Party Impressions Tracker

3rd Party Click Tracker

Must be an accepted vendor here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Mobile web

Notes

HTML5 format must be ZIP file with clickthrough URL embedded

Execution Guidelines

1 pixel black/dark border for creative is required

Ad cannot resemble BBC content

3rd Party Ad Serving Creatives

Tag must be SSL/Secured only

3rd party vendor must be included here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Detailed Info

Platform

BBC Earth, BBC Sport, BBC.com, Doctor Who, Top Gear, World Services Sites

Device

Mobile Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

OA - (except on homepage), PD, PG, Standard ROS, Takeover/Buyout

Video

Responsive

Frequency Capping