Home>Ad Formats>Linear Sponsorship
Linear
Video
Advertiser-supplied creative featuring broadcast quality video and audio/voiceover. Not permitted on news or current affairs content. Must contain ‘in association with’ or ‘sponsored by’ messaging.
Direct association with BBC’s culture, business, lifestyle and sport content
Build brand loyalty and awareness
Partner with BBC’s trusted and highly respected content strands
Technical Specifications
Creative delivery
Technical Specs
Detailed Info
Platform
Linear
Device
TV
Ad Format
5 or 10 seconds only
Ad Placement
Adjacent to programmes or modules