Adjacency

Video

Video creative featuring broadcast quality video and audio/voiceover, placed in commercial airtime. Certain categories require additional approval.

Boost trust, brand perception and purchase intent by placing your brand adjacent to a wide variety of premium & relevant BBC News content
Creative can be supplied by advertiser or by BBC StoryWorks

Creative delivery

See guidance on creative delivery here

Technical Specs

See detailed technical specs here

Platform

Linear

Device

Ad Format

Any duration between 5-180 seconds, must be multiple of 5

Ad Placement

Adjacent to programmes or modules, first position in break. Can be sold as a tandem with vignette or commercial