Leaderboard

Digital Display•Performance Suite

Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages, it can run as part of a Direct or PG campaign.

Technical Specifications

Dimension (WxH)

728x90

Animation support

30 sec max

Video support

N/A

Frame rate

N/A

Audio

N/A

Serving options

1st party site served or 3rd party

Creative type

1st party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML

File size

1st party site served: 150KB max
3rd party hosted: 200KB initial, 300KB polite

Position on page

Top AND Mid

Optional tracking

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Desktop, Tablet

Notes

HTML5 format must be ZIP file with clickthrough URL embedded

Execution Guidelines

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

3rd Party Ad Serving Creatives

Tag must be SSL/Secured only
3rd party vendor must be included here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Detailed Info

Platform

BBC Earth, BBC Sport, BBC.com, Doctor Who, Top Gear, World Services Sites

Device

Desktop Web, Tablet Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

OA, PD, PG, Standard ROS, Takeover/Buyout

Video

Yes

Responsive

Frequency Capping