Image Scroller

Digital Display•Presence Suite

The Image Scroller is a dynamic ad format, designed for sustained exposure that can run across all pages of our site. Featuring an engaging parallax motion, the Image Scroller allows for more brand messaging to seamlessly be revealed as the user scrolls through our content. Available on desktop and tablet web on BBC.com.

Want us to build this for you?

Select which layout option you’d like below and provide us with the corresponding assets.

Layout Option 1

Technical Specifications

Dimension (WxH)

1024x400 (viewport), 1024x1024 (full image)

Animation support

N/A

Video support

N/A

Frame rate

N/A

Audio

N/A

Serving Options

1st party site served, custom in-house build or 3rd party

Creative type

Image: JPEG, PNG

File size

Background (Parallax) Image: 1024x1000px, PNG, JPG
Foreground Logo: 360x250px, PNG, JPG, transparent background

Position on page

Mid

Optional tracking

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Desktop, Tablet

Notes

N/A

Execution Guidelines

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

3rd Party Ad Serving Creatives

Tag must be SSL/Secured only
3rd party vendor must be included here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Detailed Info

Platform

BBC.com

Device

Desktop Web, Tablet Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

PG - if publisher managed, Standard ROS, Takeover/Buyout

Video

Responsive

Frequency Capping