Headliner

Digital Display•Hero Suite

The Headliner is a full width format that can appear at the top of the page across the site, bringing immediate reach and impact to any brand campaign. Able to serve images and videos of up to 30 seconds, this format will ensure your campaign owns the moment with a dominant share of voice.

Want us to build this for you?

Select which layout option you’d like below and provide us with the corresponding assets.

Layout Option 1

Layout Option 2

Layout Option 3

Layout Option 4

Technical Specifications

Dimension (WxH)

Edge to Edge, 250px deep

Animation support

30 sec max

Video support

30 sec max

Frame rate

24 - 30 fps

Audio

On/Off toggle button, user-initiated

Serving options

1st party site served, custom in-house build or 3rd party

Creative type

Image: GIF, JPEG, PNG
Video: MP4

File size

1st party site served: 150KB max
3rd party hosted: 200KB initial, 500KB polite

Position on page

Top

Optional tracking

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Desktop

Notes

N/A

Execution Guidelines

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

3rd Party Ad Serving Creatives

Tag must be SSL/Secured only
3rd party vendor must be included here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Detailed Info

Platform

BBC.com

Device

Desktop Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

PG - if publisher managed, Standard ROS, Takeover/Buyout

Video

Yes

Responsive

Yes

Frequency Capping