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Custom Podcasts

Audio

Commercially partner with BBC StoryWorks to create your bespoke audio advertisement feature series, positioning your brand at the heart of engaging storytelling. Collaborating closely with your team, BBC StoryWorks will craft for you a unique, high-quality series hosted on BBC.com and distributed across all major podcast platforms.

Custom podcast developed for Deloitte

Technical Specifications

Market Availability

All markets except UK​

Device Availability

Desktop, Tablet & Mobile​

Acceptable ad formats

Audio File – MP3, VAST 3.0 & 4.0​

BBC approved third party vendors​

Two-week testing period​
Discrepancy between third party ad server must be below 10% for approval​

Approved Audio 3rd party vendor list

Third party ad serving creatives​

Approved Audio 3rd party vendor list

Third party tracking​

3rd party impressions tracking is permitted, see vendor list above​

Custom ad creation requirements​

For Audio Creation:​

  • Script​

  • Desired Voice [in voice of BBC, specific accent]​

  • More guidance available on request​

Attribution guidelines​

Magellan details can be found here

Audio file guidelines​

To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz​. Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)​. Creatives longer than 60 seconds require additional BBC approval​

VAST tag guidelines​

VAST 3.0 and 4.0 accepted​

Ad submission deadline

Five working days before campaign launch​

Detailed Info

Platform

Audio

Device

Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web

Ad Format

On-going multi-episode series ​