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Custom Audio Ads

Audio

Elevate your brand with a custom audio ad crafted by the award-winning team at BBC StoryWorks. This :15 - :60s spot dynamically served in select BBC podcasts offers a unique opportunity to tell your story through world-class production, delivering a compelling message that resonates with an engaged, global audience.​

Woman listening to podcast

Technical Specifications

Market Availability

All markets except UK​

Device Availability

Desktop, Tablet & Mobile​

Acceptable ad formats

Audio File – MP3, VAST 3.0 & 4.0​

BBC approved third party vendors​

Two-week testing period​
Discrepancy between third party ad server must be below 10% for approval​

Approved Audio 3rd party vendor list

Third party ad serving creatives​

Approved Audio 3rd party vendor list

Third party tracking​

3rd party impressions tracking is permitted, see vendor list above​

Custom ad creation requirements​

For Audio Creation:​

  • Script​

  • Desired Voice [in voice of BBC, specific accent]​

  • More guidance available on request​

Attribution guidelines​

Magellan details can be found here

Audio file guidelines​

To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz​. Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output)​. Creatives longer than 60 seconds require additional BBC approval​

VAST tag guidelines​

VAST 3.0 and 4.0 accepted​

Ad submission deadline

Five working days before campaign launch​

Detailed Info

Platform

Audio

Device

Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web

Ad Format

:15 - :60s custom ads