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Branded Segment
Audio
Bring your brand’s message to life with custom-branded podcast segments, expertly produced to align with one or more beloved BBC podcasts. These integrated segments are tailored to be contextually relevant and dynamically served into trusted BBC podcasts.
The 1-2 minute segments offer an immersive way to engage listeners through interviews, storytelling, or explorations of topics that are customised to align seamlessly within the podcasts your target audiences are already engaging with.
Technical Specifications
Market Availability
All markets except UK
Device Availability
Desktop, Tablet & Mobile
Acceptable ad formats
Audio File – MP3, VAST 3.0 & 4.0
BBC approved third party vendors
Two-week testing period
Discrepancy between third party ad server must be below 10% for approval
Approved Audio 3rd party vendor list
Third party ad serving creatives
Third party tracking
3rd party impressions tracking is permitted, see vendor list above
Custom ad creation requirements
For Audio Creation:
Script
Desired Voice [in voice of BBC, specific accent]
More guidance available on request
Attribution guidelines
Audio file guidelines
To provide 15 – 90 second audio file in MP3 (at least 192kbps) 44-100 kHz. Allowed dB levels: Min -9bB / Max –6dB (50% of maximum output). Creatives longer than 60 seconds require additional BBC approval
VAST tag guidelines
VAST 3.0 and 4.0 accepted
Ad submission deadline
Five working days before campaign launch
Detailed Info
Platform
Audio
Device
Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Ad Format
:60 –:120s custom branded segments within a single or multiple BBC O&O podcasts