Billboard

Digital Display•Performance Suite

Reach premium BBC audiences effectively and efficiently via the Standard Billboard format. With a variety of layout options, it’s a large format that can serve from any placement across our entire site. Available on desktop & tablet.

Want us to build this for you?

Select which layout option you’d like below and provide us with the corresponding assets.

Layout Option 1

Technical Specifications

Dimension (WxH)

970x250

Animation support

30 sec max

Video support

Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off toggle button video

Frame rate

24 - 30 fps

Audio

On/Off toggle button, user-initiated

Serving options

1st party site served, custom in-house build or 3rd party

Creative type

1pst party site served: GIF, JPEG, PNG or HTML5
3rd party from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML

File size

1st party site served: 150KB max
3rd party hosted: 200KB initial, 300KB polite

Position on page

Top AND Mid

Optional tracking

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Platform support

Desktop, Tablet

Notes

HTML5 format must be ZIP file with clickthrough URL embedded

Execution Guidelines

1 pixel black/dark border for creative is required
Ad cannot resemble BBC content

3rd Party Ad Serving Creatives

Tag must be SSL/Secured only
3rd party vendor must be included here:

BBC Ad Policies, Accepted Vendors and Technical Specs

Detailed Info

Platform

BBC Earth, BBC Sport, BBC.com, Doctor Who, Newsletter, Top Gear, World Services Sites

Device

Desktop Web, Tablet Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

OA, PD, PG, Standard ROS, Takeover/Buyout

Video

Yes

Responsive

Frequency Capping